Kleenex Tissues Over priced

So it has come to our attention that Kleenex changed the size of their tissues when they brought out their new boxes...it is much smaller but their prices have not changed. I called Kleenex to ask them, they are aware it's smaller but they can't "control" the price that the shops sell it for...I asked the question, if you made it smaller then you would have sold it for less to the shops...I'm still waiting for their return call.