Great on-line experience, other than price

Dropped our Apple TV remote - touchpad broken. Was very quickly able to establish (from the iStore) that it can't be repaired, and that we could buy a replacement - although surprisingly pricey. Ordered, was kept in touch very promptly or order confirmation, delivery etc. Received two days later via courier. No fuss, no bother. Feedback was accurate and informative. All-in-all the perfect online shopping experience. No complaints other than the ******* price (i.e. replacement remote cost approximately a third of total cost of new Apple TV). Have now bought a silicone protection cover for the remote - a decent collection of which the iStore does not carry by the way.