Unfair - No refund when requested

I purchased a ticket on Friday 25 January 2025 and added the refund option. No where does it say that you can only apply for refund if you cannot make it for some reason. I booked returns tickets but did not notice that it's the opposite of the trip I wish to take. I then immediately app**** for refund and was told that they cannot refund. This is messed up I mean at least they should refund 80 percent of my money. I'm not ok with them not wanting to pay anything back. I travel to Kimberley every month end to see family and always try to book with Intercape because of the luxury and the staff