Questionable Price Escalation

On the 24th of June 2020, I walked into the Incredible Connection store at Westgate Mall in search of a camera... Upon inquiry (at 13:38) I found the camera, Canon SX430IS, the camera was R3599. When I went back to Incredible Connection, Westgate Mall (on the same day) at 15:39 to purchase the camera the camera was priced differently, the price on display had become R4699.