False Advertising by Incredible Connection

on the 24 September incredible connection advertised a cellphone with a discounted price from R3 499 to 299 so I made the purchase of 2 cellphones one for collection at the store and one for deliver and everything was processed and I got order numbers, when I went to collect at the store I was told that it was a mistake and the monies paid will be reversed to customersas they will not be honouring those purchases. I am really not impressed with this store as far as I know if the store has advertised a product and makes a mistake with pricing the store takes responsibility and sell the item at an advertised price. I will also be taking this further with my lawyers I am very upset as I had already promised my son that he will get a cellphone for Christmas and the people at the store were very arrogant when I went to collect my phone