False Advertising

I've been trying to purchase a PS4 from the Incredible Connection website for the past 3 days. The item has continuously displayed as 'in stock' with an 'add to cart' option but I'm able to complete the purchase. I've been into 2 different stores in the last 2 days and neither are able to help me. This morning I tried again and got on a chat with Howard. He told me that the item is now out of stock and that I should sign up for the newsletter to find out about other great deals. It feels like a ploy by Incredible Connection to get consumers onto their website, signed up and into their stores with false advertising.