Excessive Pricing

I was looking for a Computer Power Extension Cable. . Incredible Connection @ Festival Mall was selling a Belkin Cable for R150. I though it was very expensive. I went to Game next door - They had the exact same product for R62. Incredible's price was more than double that of Game. An absolute rip-off. Prime example of excessive pricing and *********** the public. They should be ashamed. When i mentioned this to the manager, he said that he is so shocked that he cannot even respond to it and blamed his buyers.