Impossible to cancel a simple policy, yet so easy to sign up!!!

Pathetic service. Have been trying to cancel a policy for 2 days now. All I'm getting is hung up calls and people who just put you on hold forever. Not forgetting that I'm using my airtime to call this pathetic company. Funny enough when I call sales all calls are picked up within seconds, yet your retentions department acts like We owe you or something. Have never given Absa problems, I don't understand why its so difficult to cancel a policy. Called today at 08:33 Got through to a Lerato who after hearing that I need to cancel decide to put me on hold till I decided to hang up. I would never advice anyone to sign up with Absa they are truly not customer based and don't care about anyone but themselves.