Being bul**** into taking insurance.

I recently bough a new car and I am financing it with Absa bank. I got a call from an insurance lady (I didn't get her name) because I didn't take gap cover. She was so rude! Plus she tried to bully me into taking one of the gap cover options by saying I need to have some kind of security in case I die. Is this how people are making their money now? But bullying soft people into accepting things they don't want......no man!