Being a loyal customer to the brand holds no value with them.

I have been insured with Idirect for over 10 years with both my vehicle new and preowned, as well as my Home content and leisure vehicles. It saddens me that Absa is not able to beat a quote from a very well know insurer that has not history of my portfolio, which should carry a much high risk for the new insurer. in the 10 plus years that I have been with Idirect, I have only had a claim for a ****** spare wheel. The agent seamed unphased that I was getting a lower quote outside and did nothing retain me as a client when I told them " If i move my new vehicle to the other insurer, I will have no choice but to move all my eggs into one basket within the next month. So I even offer to up the excess to double and add a tracking unit to the vehicle in order for ASBA to match the new quote for the other insurer, according to the Agent, the quote does not change. This is either a system user problem or lack of competency using the system. Its an emotional decision to have to leave an insurer after 10 plus years, thinking that they will always have your back, but we have the except what new value structures has been adopted by business and how they choose the treat their customers. As a customer, I have the short end of the stick, move on to a new insurer while Idirect scores 11 years of premiums.