Poor Customer Service

Shopping at the Richards Bay Identity store is a real challenge, apart from the unfriendliness of the "Non Black" staff, especially management, policies are not advertised. Last return date of sales items are not publicised, even though that differs from std policy.

I went into the store a week after my purchase to change a T-Shirt size and the manager informs me that they will be charging me the normal price.

There were incidents where the store times are indicated as closing at 18:00, but the doors are closed at 17:45. There is also a severe lack of Shop floor assistants.

Management and supervisory level is in dire need of customer relationship management training. The shop floor assistants have better customer relationship skills.

Identity branding has come to be known as a good quality and comfortable fit wear, please don't let the lack of customer service destroy the brand.