Tag faded after 3 weeks

After 3 weeks of wear, the lettering on my son's bracelet has all but disappeared. When contacting Ice ID, I was advised that this kind of wear is normal (even going so far as to say they see this often with kids) and that I should order another tag. Clearly, the laser "engraving" isn't sufficiently deep enough to hold up to even the lightest of use. Not great.