no insurance for television

I bought a flat screen Panasonic TV from homechoice, unfortunately my house my broken into, which the TV was stollen, I phoned home choice to enquire about insurance, while the consulting was still explaining how I should claim, the call was cut off, I phoned again where a different consulting told me that the TV was not insured, I cannot understand until now, such a big company selling electronics does not have insurance, and why I getting two different information, Im writing this to find out if such a big company could do this, and also to warn people not to buy anything, cause home choice products are not insured,