What I Bought Was Not What Was Reviewed (Hisense 100" U7K)

I bought the Hisense 100" U7K after watching a review by Digital Trends. To be clear, I trust Caleb Denison’s reviews, I purchased the 77" Samsung S95D based on his recommendations and I have no regrets about that decision. However, my experience with Hisense has resulted in a financial loss of R35,499.00 and a complete loss of trust in the Hisense brand.

I typically make purchasing decisions based on professional reviews, and I have never before been as disappointed in a product as I was with this television. Caleb gave a strong review of the Hisense U7K, which is why I decided to purchase it. Unfortunately, the unit I received did not deliver the performance or image quality described in that review with the same model number.

After viewing the TV for approximately an hour and making multiple image adjustments to ensure we were not overlooking any settings or configurations, it became clear that the real-world performance did not align with the reviews. As a result, I decided to return the product and request a refund, as it did not meet my expectations or the advertised performance standard.

The company refused to accept the return and did not issue a refund. At that point, I chose to purchase the Samsung S95D from a different retailer. The company that sold me the U7K will not receive any future business from me.

Further research revealed that the Hisense 100" U7K sold in South Africa is manufactured at the Hisense Atlantis facility in Cape Town, indicating that this model may differ from the U7K version sold internationally. This suggests that although the model number is the same, the product specifications, performance, and image quality may not be equivalent.

In conclusion, I believe I was sold a television with the same model number as the internationally reviewed version, but with materially different performance and quality. I find this practice misleading and irresponsible. For this reason, Hisense will not have me as a customer again, and I will not recommend Hisense products or the retailer involved to anyone, based on my experience.

I will never purchase a Hisense television or product again