Shocking customer service at Hirsch's Hyde Park

Shocking customer service at Hirsch's Hyde Park! I have a "loyalty card" with Hirsch, though i was actually never physically given a card. I have historically always earned (and used) my points from them being able to pull my details up on the system.

When they asked for my card, I indicated that I don't have one (because i was never ever given one by Hirsch!). They indicated that in order to use my points i need my card but that i could purchase a loyalty card for R100! When i pushed back the salesperson spoke to the manager and they came back with the same answer.

How can you expect me to purchase a loyalty card? I have never heard of this in my life. Furthermore, how can you prevent me from using my loyalty points because i dont have a physical card, yet you have all my details and number of points on the system. You guys are a farce!

I have shopped with Hirsch's my entire life, it's sad that Alan and team's once 'customer first' company has come to this. I will seriously reconsider ever shopping from them again