They are misleading customers and have appalling customer service skills.

I am writing to express my dissatisfaction with the recent purchase I made at the store on Saturday, the 27th. I specifically requested a brand new iPhone device, open to all carriers and not refurbished or pre-owned. However, upon returning home and attempting to set up the device, I discovered that I was unable to add an Apple ID due to an error indicating that too many Apple IDs had been created on the device. This suggests that the device is refurbished.

An Apple Support Agent confirmed that this error message would not appear on a brand new device and that it indicates at least 10 or more Apple IDs have previously been created on this phone. As a result, the agent advised me that only the store could resolve this issue by providing a new device or issuing a refund.

When I returned to the store to explain the situation and request a refund, my request was denied. I cited Section 29, which states that no goods or services should be marketed in a way that implies a false or misleading representation regarding the goods or services. The store failed to sell me an honest product and handled the situation rudely. The store manager, Danie Van Vuuren, refused to escalate the matter to his superior, threatened to remove me from the store, and aggressively stomped in front of me, stating that he would not assist me. He further declared that the employees should not assist me either because he believed I was acting with undue authority and that the store does not owe me a refund.

This entire experience has been extremely frustrating and has caused me to lose work hours, as the phone was purchased for work purposes.