Teeth whitening *******!!!!

These companies advertise TEETH WHITENING but after you have sat through a mouthfull of gunge on a cheap plastic chair for over 80 minutes you are advised that your teeth should be LIGHTER not WHITER! After looking in a mirror and noticing my teeth looked exactly the same the consultant then confirmed that the product does NOT make your teeth whiter but LIGHTER! This is false advertising as Purelife's web site clearly states the product whitens the teeth and a board outside Hi-Brow's shop in Long Beach Mall, Sunnydale Western Cape also advertises teeth "Whitening"! They also have the audacity to sell a so called whitening toothpaste. *******! They should be put out of business for misleading the public!