FAQ's for advertising
As a brand new feature on hellopeter.com, our Ads platform can seem daunting at first, that is why we have put together these frequently asked questions to help ease the transition.
hellopeter.com Ads help businesses achieve their goals by creating targeted adverts for different audiences, setting budgets and measuring the results across various devices.
We’ve created the simplest self-serving advertising engine. You create your own campaign in 5 easy steps:
a. Choose the type of Ad you want
b. Who you want to target
c. Where you want your Ad displayed
d. Select your budget
e. Upload your creative
We do the rest by ensuring your ads are seen by the right people, at the right time and in the right place!
Our promoted listing is an Ad campaign that you create which allows businesses to take advantage of consumer searches. If you want to ensure that when someone searches in your industry or one of your competitors your business listing comes up first, then create a promoted listing Ad campaign and ensure your business stays top-of-mind.
Sponsored advertising allows businesses to launch promotion-based banners to a targeted set of customers based on location, demographic, interests and behavior targeting options. Want to display an advert only to people searching for businesses in your business, or businesses similar to yours? Now you can!
Notice that your competitors are not responding to reviews, or consumers are not happy with your competitor’s responses? By subscribing to our Help Request feed, you can now recieve real-time Help Request notifications from consumers.
In 2 easy Steps:
1. In order to receive real-time Help Request notifications from consumers, you need to subscribe to receive the feed. You do this by adding on the Help Request feed to your package. (Free on Diamond packages).
2. Set-up a Help Request Ad campaign, and select a budget. We charge on a cost per lead basis for each solution you send. The cost per lead varies between R75 and R150 per lead (industry dependant).
hellopeter.com offers a myriad of targeted advertising opportunities.
Click here to find out more.
Yes. With hellopeter.com Ad reporting tools, you can see how your ads perform and how many people you reach.
Yes you can edit a live campaign. You can also cancel a live campaign and set up a new campaign. You will be able to view all your historical campaign statistics (this includes campaigns that have been cancelled).
If you utilised the hellopeter.com Online Ad Program to set up a campaign, you can cancel your Ad whenever you want and with no penalties. You will only be billed for the period that your Ads were displayed.
If you selected a reservation based campaign please read our cancellation terms.
All it takes is 3 easy steps:
1. Select the type of ad you want
2. Select who you want to target
3. Select what page you want your ad displayed
Based on your selection, we will then display your Ads and ensure the right people see your ads, at the right time, and in the right place.
Our Ad engine is built on an auction basis. The display frequency of your Ad will depend on your campaign and your budget relative to your competitions budget for similar campaigns. The higher your budget relative to your competitions budget (assuming similar campaigns), the more frequent your Ad will be displayed.
This is all dependent on your campaign and your budget relative to your competitions budget for similar campaigns. The higher your budget relative to your competitions budget (assuming similar campaigns) the more you will be appear in the more prominent positions on the page that you selected.
Yes. As our Ad engine is built on an auction basis, at any given point the engine will determine where on the page you will be displayed. This is calculated based on your budget relative to your competitions budget for similar campaigns. You will always be billed at the CPM rate corresponding to the position on the page where your Ad appeared.
Your Ad will still be displayed but less frequently.
Our targeted ad engine works on a CPM (cost per thousand impression) basis. Our CPM rates range from R100 to R380 depending on the page selected and the place on the page that your Ad is displayed.
You will only be charged when we display your Ad, and you only pay the CPM rate corresponding to the position on the page where your Ad is displayed.
Hellopeter Ads work on a pay as you use basis. In order to display your Ad campaign, you will be required to add funds to your Ad account. Your Ad funds will be reduced every time an impression is served. You can top-up your Ad fund account at any time. For larger campaigns, 30 day accounts are available on application.
By way of example:
Assume your Ad funds account has a balance of R10 000.
Assume you set a R5 000 budget for a given campaign.
Assume your average CPM rate is R200 (20 cents per impression), calculated based on the average CPM rate charged corresponding to the positions on the page your ads appeared.
For this campaign, your Ad funds account will be reduced by 20 cents for every impression served, limited to your budget total of R5 000. We will only display a maximum of 25 000 impressions for this campaign as your budget is R5 000.
Yes. You can always view a daily estimate of what you’re spending on adverts.
Yes. When you access Ad Reporting you will see a full breakdown of your impressions, clicks and costs.