Spinach Bread

This company sells spinach bread - a small load with half slices at 49.99. It's supposed to impact the communities producing it through it's value chain but I am not sure that they can use this healthy bread themselves or who the organic farmers are. The word ` exploitation' comes to mind. Lufefe - the original creator sold the loaves to the community. I'd like to know whether they can still afford it and his BEE status on the organic farming side. Also the product is too small and expensive. It's jumped on the elite bandwagon.