The price you see is the price you pay according to the CPA

On Friday 8 June 2018, I went to the Game branch at the Mall@Reds in Centurion in search of a Nikon camera, to my luck I found a camera in the reduced price section that was marked down to R399.00. When I went to the till to pay the item scanned as R3999.00. It was brought to Molefe's attention (the manager at the store who was extremely unhelpful). I was notified that the camera was actually R3999.00 and was incorrectly priced at R399.00. My boyfriend Sebastian Peters immediately lodged a query with headoffice relaying the series of events that occurred, which we have a reference for. Today the 9 June 2018 I was contacted by the store manager of the branch stating that the lowest price he can offer us is R2999.00 unfortunately we will not accept this as advertised in the Consumer Protection Act, 68 of 2008, S 15, 23 its states under the display of goods or services "A consumer may not be charged more than the displayed price for goods or services. If more than one price is concurrently displayed, the consumer will pay the lowest of the prices displayed. “The price you see is the price you pay”." So unfortunately for we will publish this wide and far because of their ********* business practices!!!!