RE: A retailer displays the incorrect price in a shop

<p>“The general principle is that a supplier cannot display goods for sale without displaying a price in relation to those goods. The exception to this rule is if the goods in question are being predominately used as a form of adverti*****t. If there is an error in the price, the supplier cannot insist that the consumer pay a higher price for the goods or services than the one they display. If more than one price is displayed, the consumer is not required to pay the higher of the two prices displayed. However, this does not apply if a new price fully covers an old price.”</p> <p> </p> <p><br />On Friday 28 October 2016, at around 17h40, I went to Game Stores at Liberty Midlands Mall. There in the electronics department I was assisted by a young gentleman. I explained to him that I was looking for headphones and asked him if he would buy the pair I had selected. He said no but asked the gentleman who is allocated to the headphone section abpout the Phillips headphones I had chosen. He brought me back information that was related to what I had asked but not directly answering the question.I took the headphones which I had selected (Phillips Headphones) and on the basis of the price allocated above which I saw (R220) and I headed to the till to pay. When I got to the till I noticed that the price that came up was R 249. I alerted Mellissa (the cashier) who in turn alerted Serro Chetty. Serro Chetty proceeded to check the price and advised that the price above the headphones was not in fact the price of the allocated headphones. I feel that is not my fault and therefore should have not been my problem. Is it not the duty of the staff in the store to ensure that prices are displayed correctly? She (Serro Chetty) explained that sometimes the prices move. (Again not my problem, also not caused by me). I explained that I didn't move or remove the price though. She said that she understood that however the price was what the price at the till was said to be (R249). She then advised that I take a cheaper pair of headphones (R115) which I did not choose and did not want. I explained to her that I took the Phillips headphones and I didn't change anything to favor me. I found this offensive, undermining and rude. As in my hand I held the set the set of headphones I had selected. My issue was not that I wanted cheaper headphones but rather that the price was not displayed correctly (due to no fault of my own) and thus why should I have to play more than R220 which was the price I saw?</p> <p> </p> <p><br />I as a consumer am aware of my consumer rights. Please note portion stated above my issue. I am not sure if I was treated this way because I am young, black and female. I would appreciate feedback with regard to trhe above mentioned.</p> <p> </p> <p><br />Should I not hear back from Game Stores I will take further action.</p> <p> </p> <p><br />Yours faithfully,</p> <p>Tubesebo Mbumwae </p> <p> ********** </p>