Game staff failed to Rica my phone, cant use phone

I bought a new Blackberry Z3 yesterday at Game in Southgate, i recieved a new sim card with it. i was given the assurance that the sim was registered with RICA, but to my surprise when i tried to use the phone i got a message telling me the sim is inactive because the sim had not been registered with RICA. i gave the 2 ladies my ID & proof of address, what were they doing with that infomation if it was not for RICA purposes. What do i need to do now to ensure i get a number & it is properly Rica'd? this is unacceptable, i do not have the time to run around just to RICA a sim, when it should have been done at the shop, when the phone was sold to me.