Disappointed

I am writing to express my disappointment with the recent incident that occurred at your Canal walk store store. On 23 September 2023, while leaving your store with my baby, I was subjected to a pram search by your security.

While I understand the need for security measures to prevent theft, I strongly believe that searching a baby pram is unjustified and intrusive, especially considering I am a regular customer and have never given any cause for suspicion. This experience left me feeling embarrassed and violated as a customer.

As a mother, the pram is an essential tool for me to navigate through the store comfortably and securely with my child. It serves as a means to carry not only my baby's essentials but also my personal belongings. I feel the need to highlight that searching my pram not only exposes my personal belongings but also risks disturbing my baby, who may be sleeping or resting peacefully.

I would like to bring to your attention other alternatives that can be explored to ensure the safety of your store without infringing upon the privacy and comfort of your customers. Investing in enhanced security systems, ensuring the presence of vigilant security personnel, and maintaining a clear and unobstructed view of the store aisles can provide a more effective means of preventing theft.

Furthermore, I urge you to consider revising your current policy regarding pram searches. Implementing a more customer-friendly approach, such as requesting customers to open their bags for a quick visual inspection, can be less intrusive and can help maintain a positive shopping experience for your valuable customers.

I trust that you will take my complaint seriously and address this matter promptly. I believe that by considering the suggestions provided, you can maintain a secure shopping environment while respecting the privacy and dignity of your customers.

Thank you for your attention to this matter. I hope to receive a response from you soon, outlining the steps you plan to take to address this issue.