Bogus Price Beat

We are all aware of Game policy to match or beat prices. Their moto is We will not be unsold. This is not the case however. Nowhere on their huge in store signs do they say they do not match black friday pricing, this applies to the till slip as well. It is very clearly advertised about their price beat policy and the vow to always remain cheapest which is an under promise ofcourse as my claim to beat pricing was denied. Show me where it says instore that black friday is excluded. I am quite upset that the management team do not see their fault in their false advertising.<br> THEY ARE NOT THE CHEAPEST AND ARE NOT STICKING TO THEIR MOTO.