Variety

Not many firms offer different account types to choose from, but this broker does. FXlift offers various account types where each presents different spreads. I myself opted for Gold account, as it met all my trading demands.EUR/GBP pair, which I happen to trade quite frequently, often shows a spread in the vicinity of 0.9-1.0 pips. For me it is low enough. Idk, maybe for some nuanced scalpers it won't be sufficient, then you will have to shift to other account types. I also trade stocks, the brokers has them, but swaps on some of them are high which can increase costs.