Overpriced coffee

I bought 250g of Rwandan Bean There Coffee from the Fresh Earth store in Blairgowrie and was charged R122. I thought that this seemed excessive and when I checked. the online price from Bean There I realised that their retail price is R 85. Whilst I have no problem paying a little bit more than the online price I think that a 43% mark up on the ccuurent retail online price is excessive!