Resale value

Hi used to be a ***** of Ford I still love the vehicle..... But they seriously need to look at the resale value, it's pathetic, I bought a supercab in 2018 for R335000 I was told retail is about 376k and I'm getting 40k discount this is utter *******, I'm almost 2 years with it and I can't get anywhere close trade I have a shortfall of 80k really disappointed