Customer Experience Failure: Action Ford

I traded-in my vehicle end of November 2020, and the dealership failed to do the change of ownership timeously. Subsequently in January of 2021 the dealership obtained a speeding fine with my vehicle. I became aware of it in February 2023, and brought it to their attention.

I was assured this will be addressed and sorted out – I made the mistake of taking their word for it.

In 2023 I received a notification that this fine was still outstanding. I reached out to them again, but Action Ford was forthcoming in trying to resolve the issue.

The sales person, Christo Grove, ignored correspondence I sent to him. This same behaviour was received from the branch Manager Attie Fourie. I then escalated the matter to Lyndon Ferns at their head office, who just referred this matter back to Attie Fourie.

After days of no feedback, I followed up again, only to be met with a short answer that this will not be resolved by them.

This is absolutely terrible customer service and tarnishes the Ford image if that is their attitude towards customers.