Disappointed in FNB

I have been with FNB (Premiere Client) for many years and trade in a vehicle every few years. Being an FNB customer I thought they would try their best to keep me as a client but unfortunately not. Yes, we are all in a game to make money, but FNB would rather lose their customers than to retain them and keep them happy. Very saddening that they would rather lose a client than to give a little better rate than make no money at all out of me...