Excellent long-term product support.

I bought two hiking shirts two years ago. Recently I noticed that one of them was perishing on the shoulders. This was strange, as I have purchased other First Ascent products in the past and they have lasted well. I tried to darn the holes, but without success. Then I decided to try contacting First Ascent to see how well they would support their products . They asked me to supply further details, and to send copy of cash slip plus pics of the damaged areas for evaluation by their product specialists. After a couple of weeks they contacted me and told me that they would give me a credit for the full original purchase price. First Ascent products are definitely more expensive than some other brands, but that sort of customer service goes a long way towards justifying the price difference.