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Christian K

1 reviews | Active since Apr 2020

24 Apr 2020, 13:41

The Truth behind the Marketing Fraternity that is Elite INC AFT - An overpriced R38 333 - R114 999 Personal Development Program

If you are serious about investing your money to further develop your s****s, then I urge you to read this Review with utmost attention -

This will be an honest review by a Real Brick and Mortar Business owner with also 5 Years of experience within the Online Marketing Industry building e-commerce websites and campaigns.

I am concerned about the Online Business opportunity Industry that is coming from the USA into our South African Market.

After having a long hard look at myself and the Program as to not be biased, I decided to make this review.

This review will be divided into 3 Sections - 1: My Personal Experience 2: We can take a look at the Real value provided by AFT compared to the education market and other online education courses. 3: Final Thoughts

Section 1:

I enrolled in the AFT Apprentice Program on 8/7/19 with High Hopes of "Eliteness" and care. Before 30 days have passed within the program I immediately realized that I was not very happy with the type of information I have received and am going to receive within the Program as it was suited to absolute beginners.

Note: Before enrolling,

I very clearly stated to Elite INC that I had an Agency Start-Up with current clients in my desired Niche and that I required marketing material, contracts, and methods to outsource tasks.

I was phoned by Elite Inc and I declined them at first, they proceeded to contact me directly via WhatsApp and pushed me into a corner of feeling "maybe I AM THE ONE MISSING THE PLOT" (How Foolish of me). I went through with the qualification call and misunderstood what I was getting myself into. (If I am being biased, One can call it great marketing as they nailed me with their closing techniques) Following these events, I proceeded to ask for a refund as the Program did not suit my needs or expectations as I initially thought I was receiving. My request was denied... Nonetheless, I had to take it like "man"

I proceeded to inform my class members in all respect to them that I will not be attending the program further as I have other important tasks to attend to in my brick and mortar business.

Then something happened between the Person that signed me up and myself, that completely Irritated and humiliated me: He told me that my incompetence will not be a valid point for calling Elite INC by asking for a refund. He was very upset with me calling Elite INC's offices and not Himself.

He then proceeded to call me out in front of my class members on WhatsApp in a very derogative manner. When in actual fact I handled it very professionally speaking to all my class members individually beforehand, it was very immature of him, to say the least. Things got heated and we both left it as such... I did not have the time to pursue further action and was left with the decision I will do the Program in my own accord. It became even clearer to my knowledge that this program was sold to me as a marketing ploy. I was duped. I did not pay attention and only looked at the price tag and thought they would help with my needs if I asked for it, but that was not the case.

Section 2: The Program Itself

1. Worth to mention they offer an extensive Library of Resources and a lot of effort has been put into providing these resources in the form of third party software and their own written PDF files. Some are very generic and worthless of meaning to the Small business owners though.

2. Another problem is the whole Marketing System they teach you to use, is built off an American Company called Clickfunnels - Firstly it's a very expensive Software costing R1845 per month - Secondly, it really does not work great in the South African Market.

I can mention countless other concerns about the software's use in this program. They also earn a commission on the Clickfunnels Software, so in my opinion, it is excellent marketing tactics NOT excellent Education resources that are used in their practice. 3. The Program is full of Lectures that are well structured over the course of 16 Weeks with Live support and weekly meetings. But, many of the lectures are lethargic drawn-out walkthroughs based on other people's knowledge in my opinion.

4. Facebook and Google Marketing - The most important topic for Social Media Marketers. You can find Free Information everywhere on the internet on how to integrate and set up the processes, but it's difficult to keep up with industry standards and tactics. AFT does a good job here for the complete beginner, at the price you pay for it you can easily outsource your work or get High-Quality training for cheaper if you know where to look and whom to Trust!

5. The Copywriting section is reiterating knowledge. You can definitely read one good Copywriting book and one Mindset book and you're set on the psychology of selling.

6. AFT Program does NOT teach the essential need and Importance of an Agency Website and the s**** set required to acquire leads and get customers at the beginning of your Journey - In my eyes, this is the Number 1 thing you should focus on! Not offering this is already a major set-back in today's times.

7. Brand Presence and Authority is of utmost importance - although authority is something you grow through time, it is something that can be taught to be present in your business from the start. Elite INC simply ignores this fact.

8. They will also disregard any of your preferred Niche's and will force you to work with their preferred niches – major set-back.

Final Thoughts:

The Owners of Elite INC are more concerned about being promoted as Top Marketers than they are providing honest and helpful education services. This to me is a big concern and a Major Red Flag – a Company that’s Number 1 Source of Income is by Selling other people on How to Make Money. Lastly, this is a very competitive industry, yet ELITE INC is making claims that there is massive demand in our country for Digital Marketing Agencies by using outdated statistics. This is very ********* marketing tactics.

Their program was marketed as an All Mentor Program, but it's just a generic walkthrough in my opinion Elite Inc has to take responsibility for the manner in which they portray and market their services.

This to me is a product of a Marketing Fraternity Hype that we are seeing in the USA at the moment.

Sincere Regards.

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