Sale tag but not on sale

Today I visited Edgars and saw that there is a sale on other items. I then went in to the La Senza (Underwear Section) inside the Store which had a sale as well. I picked up an underwear which had a red tag marked sale, but when I reached the counter the Teller informed me that the item is not on sale but on its original price.<br> <br> I then went to the Underwear Section and Enquire about the matter and the lady called Lebo told me that there is nothing she can do about that. What amazed me was the fact that all the under wears on that section were tagged sale and I even took a picture of the under wears. <br> <br> My question is why would they put a sticker that marked sale if the items are not on sale? They advertised up to 50% on selected items. What do they meant about that if the items are not on sale? Why misleading the Customers? What kind of Marketing is that?<br> <br> Their service is pathetic and the lady that told me is a Manager of the Section did not show the qualities of being a Manager. She gave me an \I don't care "attitude. Please assist before more Customers inquiry about the same thing. """