EDGARS - WHAT A HASSLE TO GET AN ACCOUNT

I am absolutely appalled at a the customer service given by Edgars on trying to get a new account. I assume that one of the core business goals is getting customers and keeping them happy. I have been back and forth with their accounts department since Feb this year. I have to send bank statements and payslips 4 times, as they always never received it. They approved the account but never activated it wanting the bank statements and payslips, which i submitted to them 4 times. and another shocker, even though the account is not activated, you still billed for the club member magazine and stuff......mind you....have not used the card at all. The final leg of this was that I pay the outstanding amount incurred for these added costs and it will be sorted......okay done that.....about a week, hoping this is now sorted out. So today, I go back, hoping to finally use my card for the first time only to find that it was still not activated. Again made the trot to customer service to find put what the hell is going on......it took me an hour with the lady on and off the phone with the accounts department to eventually be told that they have not received my bank statements and payslips. At this point, you can imagine my frustration and without losing my cool, I cancelled my inactive account and advised the lady that I want nothing more to do with Edgars ever again. I think that this treatment of new customers shows a clear and utter lack of care that these big brands are supposed to possess for the consumer. I mean, do not they want me spend money in their store. Are they so far and above the reach of common folk that they don't care to acquire any new customers.