Charged for services not requested

On Saturday the 13th February I queried why I was being charged for Club membership when I did not request to become an Edgars Club member. The assistant at the store was very helpful but could not help with my query, instead calling and putting me through to a call centre. The call centre agent said that she could not confirm how or by whom the Club membership had been loaded on my account, but would cancel the membership and refund the fees for the current month. She also advised that the Club membership had been active since July. When I asked her to refund the fees for all months since July she refused to do so stating that it was my fault for not checking my monthly statement and requesting the refund earlier. She welcomed me to take this further and again stating that it was my own fault for not querying this earlier. Is this how you treat a loyal customer? I admit I do not regularly check my statements in detail, because I trust Edgars. My trust has now been broken and I demand that all Club membership fees be refunded immediately. How many thousands of other Edgars customer are in the same boat. It is an easy way for Edgars to increase their profits immediately.