Jet - Misleading in store advertising

I am so disappointed, I was at Jet Middestad Mall Bellville on the 28/07/2018 and went to purchase some clothing items which was on sale and the sign said that an individual would qualify for 50% discount on any sale item if the person purchases any regular item with it.

I went to the till after I did my purchases and was advised that the items that I had was not considered as "any regular" items. I then questioned what any regular item was and the lady at the till said that head office which designed the misleading advertising informed them on Monday the 23/07/2018 that it was no longer any regular item, but only soft items.

I spoke to the manager than who advised me to contact complaints department as he or the staff is not in control of the sign or the fact that misleading advertising is widely visible in the store.

I spend two hours there and nobody could give me a proper explanation about the misleading adverti*****ts in the store.

Now what is misleading you may ask.

What is misleading advertising? Under the Consumer Protection Act 2007, advertising is seen as misleading if it involves false, misleading or deceptive information that is likely to cause the average consumer to act in a way they might otherwise not. https://www.ccpc.ie/consumers/shopping/misleading-advertising/

I've ask one of the workers what his understanding is of "any regular" item and he confirmed the explaining which the Thesaurus has.

regular = see definition of regular daily everyday formal legitimate ordinary proper routine traditional typical usual

any = see definition of any

each and every whatever

Nowhere does it state soft items only. The advertising is simply misleading.

The store manager and any/all of his staff refuse to take accountability for the false advertising, I just want someone to take accountability, and don't want any apology made to cater for me only, but for the hundreds of thousands of South Africans who has been misled.

I have forwarded an email to ********** along with the image of the adverti*****t.

I hope someone would own up to this.

Your feedback in regards to the above would be highly appreciated.

Regards,

Ricado Frank