Is womens cricket inferior?

The ICC womens cricket worldcup matches are broadcast everyday midnight or 3am. Are women inferior? You show mens test series and local one day matches instead of the world cup match repeats. Is a world cup more important? Please use one of the 10 soccer channels to show ALL worldcup matches during the day. Also why do you show adverts on BBC news instead of the African weather forecast 25 minutes past every hour? Do you need more money?