Hi, besides the constant barrage of DSTV adds for their own product - DSTV Premium, Supersport, the international & local soccer leagues, Supersport Blitz etc

Hi, besides the constant barrage of DSTV adds for their own product - DSTV Premium, Supersport, the international & local soccer leagues, Supersport Blitz etc. Does anyone have any idea why we have to suffer highlights & coverage of the Ethiopian Premier League soccer? ***?