40 Minute Call for an activation?!

After my old decoder went to the electronic graveyard, I purchased a new decoder which had to be activated through the call center.<br> Normally I do not mind phoning the call center, as whatever the issue was, is normally sorted. I mean, that is the point of the call, right?<br> So tonight I was waiting for 36 minutes for the system to load..... Crazy, I know, but TV is a very important part of our evenings, especially in the winter. On minute 36 I was put on hold. On minute 38 I had all channels and all was well. I tried to speak for the call canter operator to acknowledge me and take me off hold, but at no avail. So on minute 40 36 seconds I suspended the call with everybody in front of the TV enjoying the program.<br> I do not understand how I can be on a call for 36 minutes then on hold for 5 and yet no response.<br> Multichoice should give some serious attention to the call center. No customer should be on a call for that long, for any reason.<br> Very disappointed in a normally good functioning call center!!!