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I went into DMF Carnival to purchase a few items. I found a bag with pictures attached for a 60% discount.

I also took photos as proof in the store. The sales staff was really helpful and tried to assist me by calling the Area Manager Msizi Mavundla. He was extremely rude and refused the sale.

I then called their head office. I spoke to Mr Gerhard. I explained to him that this is false advertising. Outside the store and on the product is showed the 60% discount. He said it was an untagged item and will not be selling me the item at that price. The price was not in US$.

As a consumer I have the right to purchase the item at that price. This is stipulated in the consumers protection act.

I said I will be informing Carnival Mall centre management and will be taking this matter further. This is false advertising!! They said I must go ahead as it’s my full right and the matter does not concern Carnival Mall which I beg to differ. I thought of talking to Carnival mall management first to resolve this matter before going to Sosial media as this will also have a negative impact on Carnival Malls image. This is not the route I would like to go but no other option.

I placed the other items back that I wanted to purchase and left the store. If they have a pricing and tagging issue it should not be affecting the shoppers.

They are deceiving the Public.