Vitality baby gift pack HOOPS to jump through - why is it so complicated!!!

"Your Vitality Baby gift pack If you are pregnant or have a baby younger than three months old, you will receive a free Vitality Baby gift pack. When you register for Vitality Baby, you will receive a code which will be displayed on the website, you will be able to SMS the code to your cellphone. Take this code to any Toys R Us or Babies R Us store to collect your Vitality Baby gift pack. It’s filled with useful information, as well as exciting gifts for you and your baby!* • You will be asked to indicate the number of children you are expecting during the registration process. • The unique code is valid for the collection of one Vitality Baby gift pack per child you are expecting. • You will receive a unique code for each child. *The contents of the Vitality Baby gift pack are subject to change at any time. "

Where on the website is this code? Please advise, when i must pay it can't be late and there must be no complications, but when you guys offer any sort of benefit it's hidden under 7 layers of sh#t.. Please assist!