The Vitality 2.0 App Con

I have been holding off writing this review, hoping to be proved wrong. Discovery has found another way to con us loyal members. Vitality used to reward members for slogging out at the gym, by constant guaranteed returns e.g. a smoothie. The new 2.0 app reduces rewards to a game chance. The latest card I played had 30% chance of making enough points for a smoothie. I used to qualify for 5 smoothies a month, I’m now “lucky” if I get 3. Really is this supposed to act as a motivator. And then there are the incessant adds. Targeting adds at members, how desperate can you be.

BIG THUMBS DOWN - TOTALLY DEMOTIVATED