"No Refund, Just go buy another pair of shoes!!"

I have been a loyal discovery client for many years now with credit card, insurance, medical aid etc. all part of discovery. I have been using all the facilities relating to fitness available to me. I bought a flight and boosted it with vitality successfully. I now wanted to use my healthy gear card and shoe booster for the upcoming year. I went to Sportsman's Warehouse bought a pair of running shoes and swiped my healthy gear card and, like the flight, I wanted to use the shoe booster and paid the R350 activation fee . I was wondering if all was in order as there was no place to put upload a payment slip or anything on the system. I called the customer care line to see if everything was in order.

Bryan Suzani (A supposed manager) told me that because I had not activated the shoe booster first, I now cannot boost the shoe. I told them that they can see I bought the shoe and swiped the healthy gear card, he agreed but said it was MY fault for not following instructions. I then asked then surely I would be refunded my R350 for activation I now cannot use. Bryan dismissed me saying "NO" it is non-refundable and that I should go buy a new pair of shoes to activate the benefit.

Discovery I am absolutely disgusted and appalled that you say there is no way that my situation can be looked at and rectified. I was treated like a NUMBER with no remorse as to the consequences of this situation. I guess the man in the street does not mean that much at all.