Apple Watch - Making it impossible to reach goals

I got the Apple Watch deal from Discovery after researching the \deal\" quite extensively and also reaching the Goals on Vitality Active Rewards regularly. At the time the goal was reachable. After the rules change Discovery implemented on 1 April 16 the goals have become more difficult to reach. The way they \"reward\" you with 100 points is ridiculous - you get 100 points for 30 - 89min of activity. Being active for 30min's is not the same as being active for 89mins, but you get the same reward... My wife ran a 21km race yesterday (2hrs, 15min) and only got 100 points... The problem is that if you do not reach your goal, it starts to cost you money (for the Apple watch deal). It seems that they are trying to make the goals unreachable just to make us pay. I had to make serious changes in my life to make my 300 goal, now its 400 and as a full time employee it starts to become unreachable. I thought the idea was to get people active and make healthier choices in life. Both me and my wife are active but now Discovery is making it seem as an unhealthy choice as these goals are *****ing family time and making it look like a **** for Discovery to gain."