35% INCREASE IN FEES??

I've paid R131 per month in 2015 for my membership at Virgin Active Sunninghill (Vitality member). This year the fees are R177 per month. That is an 35% increase in membership fees?!?! can this be right? A normal person gets 6% inflation increase on your salary - how can we afford a 35% increase in gym fees? I've contacted Virgin Active and they blame Discovery Vitality for decreasing their gym benefit from 80% to 75%. Why did it decrease with 5%? I work for a big firm (Satrix 40) and everyone is Discovery members - mostly for the good benefits but ALSO for discovery VITALITY... How can Discovery allow a 35% increase in our gym fees? 35% increase multip**** by all employees is a huge amount. Awaiting your feedback.