Misleading clients is not healthy, Discovery.

I'm not a huge fan of moaning, but sometimes service providers make such brazen false promises, it would be wrong not to warn fellow clients. Almost a year ago, I got a personalised email from Dr Hannah Aldean at Discovery Health, informing me that I qualify to have colo****** cancer screening covered in full, and urging me to get started by clicking on a link to find a full cover GP on the Discovery network and scheduling an appointment. Sadly, colo****** cancer screening has never been at the top of my to-do list, but it's free and hey, you never know, right? So that's exactly what I did. I clicked on the link, found a GP on the list close by, made an appointment, got the appropriate forms and went for the screening. Result, negative. Nice to know. Done and dusted. Or so I thought, until the account for the 'full cover GP' was rejected by Discovery. I emailed Discovery to point out their error. A consultant called back to say the doctor was only covered in full for certain procedures and the screening appointment wasn't one of them. Hang on ... surely if there were so many 'ifs and buts' about the 'full cover', Hannah Aldean would mention it in the email? (Assuming a Dr Hannah Aldean even exists ...) Anyway, continued the consultant, even if the screening WAS covered in full, I wouldn't qualify because of my plan type. But the email was addressed personally to me ... surely if Hannah Aldean knows my name, she knows my plan type? And the link I was following said 'to find a full cover doctor in your area...' ... which kind of suggests the doctors I find there will be full cover. Well, yes, but er not for me and um not for the screening. Wow, really? There are so many things wrong with that logic. From now on I will take anything I see from Discovery, whether an ad, an email or a brochure, with a very large and very unhealthy pinch of salt.