Why pre-qualify people for a loan and then refuse?

I received a letter with a Gold Card informing me that I have been pre-qualified for a loan. The letter informed me to either email, go to the [URL Removed] website or telephone. The letter states, \....the highest status should be accorded to our best customers only."and \""...has put you in this very select group of Premier customers.\""<br> <br> I phoned Direct Axis and was asked to enter my ID Number. When I did so"