ACCOUNT PAID BUT NO UPDATE WITH CREDIT BEREAU

I PAY THE ACCOUNT WITH DIRECT AXIS EVERY MONTH BUT THEY DO NOT UPDATE MY CREDIT PROFILE. When I contact to ask, I get dismissed but when I send a query to check how much is still owed I get a response very swiftly as all they look for is money than complying to the industry standards and providing better service. is it not an NCR regulation that when you are paying your debts then your credit profile should be updated? this is affecting me badly and sound as paying or not paying doesn;t make a difference as my profile is not updated. I have written to NCR in pursuit of getting clearity and further assistance regarding this matter