Too high prices

i went dion wired to purchase a Philips airfryer. This product was marked at R2399 whereas makro had the exact item for R1499 and Game had the white for R1399. My preference was the black color. Due to pure convenience, choice and better after sales service i preferred to buy at dion wired. I was highly disappointed when the store manager declined to do a price match as the item costs too much. This was the second time I experienced the same result. Disappointing!