Dont beat prices as per their policy

Dion Wired advertises that they would beat any price, provided that the retailer that advertised it for cheaper, does have stock available. Well, this is not true as twice in a row now they were unable to beat the price for me. First it was for a Samsung Hifi that Dion had for R1999.00 and Homecorp next to them had for R1599.00, Dion could not beat it. Then yesterday, House and Home had an Xbox One on sale that Dion Wired also refused to beat for me as they said that the H&H price was too good. Both times the other retailers did have stock and both these times I purchased the items from the other retailers respectively. I did not ask Dion Wired to have such a policy, but I'm upset that they don't honor their own policies. I have been buying at Dion / Dion Wired for the past 13 years and will most definitely not be supporting them anymore. Well done Dion Wired, you have just lost a loyal customer.