Dion Wire has no Integrity they dont practice what they preach

Dont beat prices as per their policy

Dion Wired advertises that they would beat any price, provided that the retailer that advertised it for cheaper, does have stock available. Well, this is not true as today they were unable to beat the price for me. They advertise an Iphone 8 for R13999.00 and I should them that Increable Connections has it for R12 499.00, Dion could not beat it they said it is below there cost price. My question is that where is there integrity they don't honor their own policies. I have been buying at Dion Wired for many years and will most definitely not be supporting them anymore.